In a new study, “Business Strategy: The Role of Gamification in Utilities’ Consumer Engagement,” IDC Energy Insights forecasts that by 2014, worldwide utilities IT spending for gamification tools, applications, and services will be approximately $13.5 million, rising to $65 million in 2016. IDC Energy Insights also expects that by 2016, 60 percent of progressive worldwide [...]
To Engage Consumers Utilities Will Spend $65 Million a Year on Gamified Applications by 2016: IDC
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